Webinar: Communication is more of an Art than a Science

Thursday, August 26, 2021, IIBA Brussels Chapter hosted a webinar called "Communication is more of an art than a science". In this webinar Marcus Udokang, aka "The Inquisitive BA" shared why communication is important for BAs. As BA's connect business and IT, they play a key role in engaging stakeholders. In order to engage stakeholders, Marcus recommends the stakeholder engagement model that consists of 4 phases

  1. Unawareness
  2. Understanding
  3. Acceptance
  4. Commitment

Being aware of the four phases that stakeholders go through in changing environments helps BA's to communicate to stakeholders and engage them more effectively. 

Other ways to be more effective in your communication are

  • Face2face communication
  • Pay attention to non-verbal communication
  • Stay on topic
  • Be culturally aware

Where can I find the materials from this webinar?

Intrigued by how this webinar can help you be a better BA? Join the learning and rewatch the webinar on our YouTube channel. The slides which were presented can be consulted here

When will the next event from IIBA Brussels Chapter take place?

Interested in joining future webinars or other events? Keep an eye on our event page and/or subscribe to our newsletter (we'll send you a monthly newsletter).

How about gaining CDU's?

Attending our sessions will contribute towards your Continuing Development Units for recertification of the CCBA™ and CBAP™. 

If you did attend the live session, this session provided you 1 CDU of the Category 2D “Professional Development: Other Events”. In order to prove your attendance, you will need to save your confirmation e-mail. If you watch the recorderd session on YouTube, this session will provide you 1 CDU of the Category 4 “Self-directed Learning". You can retrieve additional information here.