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How Business Analysis can make change stick

Tuesday, February 28, 2023 -
6:30pm to 9:00pm

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Change is everywhere. Every project we do is changing how people work or how customers interact with us. It's changing people. We're changing people. And people don't like change.

In a business analysis role, as a BA, PO, PM, process or UX expert …, we are part of that change. We are making that change happen … or not.

Yet, we're no change experts. So what can we do to make change happen, and to make it stick?

I believe we can do a lot. By looking at our analysis work through a change lens, we can initiate a better conversation, and co-create the change with the people around us.

Want to know how this works? Find out in this talk and apply the practical learnings and tips yourself the next day. But beware: this talk may change the way you work...


  • Understand we are all change experts
  • Compare different change management approaches
  • Shift from change management to change co-creation
  • Appreciate the difference between managed change and changeability


What: How Business Analysis can make change stick
Who: Filip Hendrickx
When: Tuesday, February 28 - 18:30 - 21:00 CET
Hybrid event
Join in-person: Smals, Fonsnylaan 20, 1060 Sint-Gillis
Join online with Zoom


  • 18:30: Doors open & Networking
  • 19:00: Welcome by IIBA Brussels Chapter and host Smals
  • 19:05: How Business Analysis can make change stick 
  • 20:00: Networking
  • 21:00: Event end


Filip Hendrickx loves bridging business analysis and innovation and mixes both in his work as speaker, trainer, coach and consultant.
As co-founder of the BA & Beyond Conference and IIBA Brussels Chapter president, Filip helps support the BA profession and grow the BA community in and around Belgium. For these activities, Filip received the 2022 IIBA® EMEA Region Volunteer of the Year Award.
Together with Ian Richards, Filip is the author of Brainy Glue, a business novel on business analysis, innovation and change. Filip is also co-author of the BCS book Digital Product Management and Cycles, a book, method and toolkit enabling faster innovation.
Get in touch with Filip on LinkedIn.



Event Details: 
Event Location: 
Online + In-person @ Smals, Fonsnylaan 20, 1060 Sint-Gillis (https://goo.gl/maps/Js65CvUvk19uat8s5)
Filip Hendrickx
Location Name: 
Smals, Fonsnylaan 20, 1060 Sint-Gillis
Event Directions: 
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